has become a parent's phone, i can imagine my kids saying oh, you got an apple and i don't' an apple, the new emerging consumers are buying sam shunnings, ansamsungs, and i say blackberry again, because older folks have apple products. >> what is the new ceo going to do for apple. tim cook had the baton passed to him, by steve jobs who passed away, we knew it was going to happen, they had great products in the pipeline, steve jobs died, did you think that apple stock would go to 900, you know now down below 400, that is incandescent no matter who -- inevitable no matter who took over steve jobs, there is a little bit of battle over what to do with cash, that apple sitting on, but, this is a well-run company, i don't know they will find anybody better than tim cook, i think this is a lot of chatter from speculators just saying what they wish all happen. neil: you know, i think what happens we live in a short attention span type society, we have the ceos, on a short leash, they get a grace parting prize but in case of j.c. penney they do not have a language leash to run. -- long leash